CASE STUDY: HOW BRAND EQUITY DRIVES REVENUE AT THE INTUIT DOME
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UNIQUE SELLING POINT
The only arena where the building becomes software and every show becomes a living canvas for artists and fans.
FOR THE FANS
Experience concerts where production wraps the bowl and puts you inside the show, not just watching it.
FOR THE ARTISTS
Unleash your creativity in an arena that becomes your canvas, pulling every fan into your world and scaling your vision to every seat.
HOW THAT GUIDES CONTENT STRATEGY
Lens Choices
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Ultra wide/wide (14-35mm): Show the full Halo and the bowl wrapping around the stage. Shoot from floor, corner tunnels, and upper concourse for scale. Crowd level shots that immerse the viewer in the lights with the Halo overhead. Great for sing alongs and call and response moments.
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Telephoto (70–200mm): Detail passes on tech moments, light hits on faces, hands raised against the Halo texture.
Audio: Keep the vocals clear and forward, let the room breathe with controlled reverb, and bring up the crowd mics on sing alongs and drops so the mix feels arena scale and the building responds to the music.
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Goal: Make the viewer feel the building is responding to the music. They should walk away saying the production was incredible.
Intuit Dome tone: Spectacle and immersion. The building becomes the show.
Intuit Dome
When the solo hits,
the whole room glows.
intuitdome Bringing Dark Side of the Moon to life.
personal photos/videos from my first show at the Intuit Dome
BRAND EQUITY IMPACT
Linking Intuit Dome’s brand equity to measurable fan loyalty and revenue impact.
Customer Lifetime Value
CLV=Engagement+Spend
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Engagement: Fans return because the room transforms with the music, so every night feels new and worth seeing again.
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Spend: Each visit drives tickets, merchandise, and food and beverage. The spectacle nudges upgrades and special purchases. When fans come back, they spend repeatedly and compound, lifting lifetime value.
Incremental Revenue
Brand Equity = Incremental Revenue
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The Dome’s living canvas and precision bowl make production the headline and raise perceived value in every seat. Fans accept prices, choose premium upgrades, and even travel for the spectacle. Promoters can add dates and price with confidence because the venue itself increases demand..
ABOUT ME
I am an MBA candidate with agency experience developing strategy and running social campaigns for leading brands. With a background in psychology, I enjoy creating and executing intentional strategies that connect emotionally and drive measurable performance. I would love to support your team in turning live moments into stories that build loyalty and revenue.
